The Biggest Takeaways from CES 2020
Since its inception in 1967, the Consumer Electronics Show (CES) has become the premier global technology showcase. Each year, CES seems to outdo the previous year’s show with newly presented technologies. Along with technology advances, 2020 was also an incredibly transformative year in cybersecurity. Although cybersecurity is normally a small part of the showcasing at CES, this year, companies discussed the importance of malware prevention, EDR and everything in between. Learn more about the cybersecurity takeaways from CES 2020 below.
Even Cities Need Ransomware Prevention Technology
On the first day of CES 2020, the city of Las Vegas suffered from a cyber-attack. The attack was initiated when a city employee clicked on a malicious link that was included in an email. Luckily, the attack was spotted quickly by the IT staff, which meant that the infiltrated systems were not seriously breached. However, with the correct email security, endpoint security and ransomware prevention, the attack could have been thwarted before the city employee even had a chance to click on the hostile link.
People Care About Cybersecurity More Than Ever
In years past, cybersecurity has been in the second tier of topics at CES. However, this year, cybersecurity was a top-of-mind issue. Thought leaders discussed the ability to hack Teslas and other vehicles - even ones that were over 20 years old. Other speakers discussed hacking government networks and fears such as malicious actors gaining control of planes. In short, thought-leaders stressed the increasing risk of infiltration in everyday technologies at CES 2020. As the threat landscape continues to grow and become more difficult to manage, companies will need to employ ransomware detection, EDR technology and more to ensure they are completely covered.
Companies are Taking Privacy More Seriously
At CES 2020, another major topic was the issue of privacy. Apple hasn’t been to CES in over 25 years but showed up in 2020 to discuss the importance of privacy. Apple, like many companies, wanted consumers and businesses alike to know that users should and will have more control over their data. Like Apple, Google led a conversation explaining features that allow users to easily erase recordings and other sensitive data.
In another session, Ring Inc., a home security company, addressed recent backlash after a hacker compromised user accounts. Ring Inc. used CES 2020 as a way to reassure users that they are working constantly to create dashboards and extra security protocols to prevent the exposure of user data. Enterprises realize that individuals, now more than ever, are concerned with privacy and the misuse of their data. To make sure data breaches aren’t a possibility, companies are making it standard to have the best endpoint security and ransomware prevention technologies on the market.
5G is Going to Change Industries
This year at CES, 5G technology was also top of mind, as companies race to provide national coverage. As many discussed, 5G will change the way industries operate. For example, Christian Tesimann, a senior VP at Lenovo, said: "Many corporations will also stop equipping for Wi-Fi--they will just have campus 5G. If you look at what IoT devices will require when they are constantly connected, they will be connected on 5G.”
As a part of the race for 5G, tech companies are quickly producing 5G compatible devices. With more and more IoT devices working with 5G, the risk of cyber attack on IoT devices increases. Proper malware prevention and endpoint security can help protect companies from the latest cyber threats as 5G continues to expand.
CES never disappoints and always showcases top of the line, next-generation technologies. This year, more than any other year, experts stressed the importance of cybersecurity and the need for businesses and consumers to employ best practices in endpoint security, EDR and Email Security.
The healthcare environment has become a prime target for cybercrime over the past number of years. Attacks on healthcare grew with the Covid-19 pandemic as cybercriminals targeted hospitals, vaccine research companies, and other frontline healthcare provider organizations. With the treasure trove of highly valuable Personally Identifiable Information (PII) and more specific Protected Health Information (PHI) held by healthcare providers and facilities, these environments' targeting will likely continue to grow and become more sophisticated.
XDR is an alternative to the reactive endpoint solutions that provide only single-layered visibility over specific points. Though these layer-specific solutions are quite effective, they deliver a large volume of alerts that require a considerable amount of time in their investigation, response, and management.
After struggling for almost a year, things are finally getting back to normal. Not in the way they were before, but after being under lockdown for so long, people are adapting to this new normal.